#WAVEMAKER WPP HOW TO#

From understanding the impact of a supply chain, to identifying changing consumer attitudes, companies can use data in 2022 to act on issues such as the climate emergency and create lasting positive impact. Data, data, data: The amount of data we have at our fingertips increases by 22% every year.Easier said than done whilst also managing huge internal change. Organisations need to adapt to become a magnet for the best creative talent, re-designing environments to support divergent thinkers. Energising employees: The Great Resignation of 2021 has created a much more empowered workforce and re-set employee expectations.For the last four years we have rated in the top 20 Best Places To Work Australia, we pride ourselves on our culture and our people. We are part of GroupM and WPP the largest media buying alliance and marketing communications group in the world. Key to unlocking growth for brands next year is connecting the physical and virtual, reaching new audiences in meaningful ways across worlds. Wavemaker is a global media, content and technology agency. Seeing value in the virtual: As the metaverse continues to evolve, this new frontier creates a unique opportunity for brands in 2022. Wavemaker APAC - Wavemaker, GroupMs new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus opens for business today in 5 countries in.In 2022, brands that embrace the power of Social Commerce will deliver new levels of sales and brand loyalty. Social status is critical: In-platform purchasing on social media is set to grow to become a $3.37 trillion business globally over the next eight years.

#WAVEMAKER WPP HOW TO#

Hear from 12 leaders across the WPP network on the biggest opportunities for brands next year, how to turn those opportunities into reality, and what success will look like in 2022. NIVEA MEN launched Ultra Skill, a symbol of gaming excellence to be bestowed on streamers, rewarding them with Ultra Skill donations. As 2021 draws to a close, the pace of change in marketing is faster than ever, with new technology emerging rapidly and consumer behaviours shifting at scale.

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